Our approach

What you do with it matters most

It’s not just what you collect, but what you do with it that matters.

Digital businesses is driven by the data generated through contact with customers or machines. It informs how platforms learn and improve. It underpins businesses’ ability to monetise services either directly or indirectly.

Revenata is no different, and since data is our business, so it follows that our approach to data privacy – both from compliance and ethical perspectives – is at the heart of how our platform is designed.

Ethical practice

Data collection matters, but what it's used for matters more.

Revenata is unique in the motivations we have for collecting the data we do, and in the markets we serve and the applications of that data. The data we trade in is only ever used to for market research purposes at the marketplace level. It is is never used on a personal or individual basis; we do not use it for any form of digital advertising or re-targeting.

Compliance Practice

We go beyond requirements to meet users' ethical expectations.

We work closely with our app partners to ensure that at every step we implement best-practice where it concerns our regulatory obligations and shared ethical commitments. We conduct regular reviews of how end-users are made aware of and understand how their data is used. We also make our software easy to integrate with consent platforms like Faktor and OneTrust.

Compliance FAQs

Your privacy FAQs answered

Find answers to some of the most commonly-asked data privacy questions in the section beside. For specific queries not covered here, feel free to contact us.

We monetise a range of anonymised attributes including network data (WiFi, cellular data), location data, handset device make and model, language-locale and event (timestamp) data.

Our SDK provides API methods for starting and stopping data collection, which can be associated with in-app functionality, for example CMP preference callbacks or custom functions.

Yes, collection of these aattributes is compliant with App / Play Store T&Cs, so long as end-users are made aware – often by including our pre-approved text in existing app terms.

Users can submit a ‘Subject Access Request’ as per GDPR rules with an identifier that we use to search our records. If a match is found, the user will receive their record history.

Most of the data we collect is ‘machine’ data, which is to say WiFi interface data, handset make and model, time and network – none of which is personal data. Location data is considered personal data, but that is not associated with any personal information like names or email addresses.